Start with the reader’s decision
Write who the page is for, what problem brought them here and what they need to decide.
Read this step →Writing / a practical field guide
Write business copy that answers the question
A copywriting workbook for service pages, customer emails and calls to action. The hostname uses “copywrite”; this resource covers copywriting.
Start with the decisions that matter
Connect the promise to evidence
For each benefit, identify the example, demonstration or record that supports it.
Read this step →Make the next step understandable
Use a link or button label that describes the action.
Read this step →A concrete example
“Transform your future with next-generation solutions” becomes “Automate enquiry routing from your website to your sales tracker, with a review step for incomplete requests.” The revised line tells a buyer what will change and gives the team a claim it can demonstrate.
Turn the guide into an action plan
Use the worksheet to record evidence, open questions and the next person responsible. Check only the items you have actually reviewed. Download a text copy or print your working notes.
Open the copywrite worksheet →